It all started under the cloud-ridden April sky of yet another belayed Swedish Spring in 2008. A vision to spread happiness by turning an everyday essential into a colourful design piece. A rigid standard of ultimate quality, craftsmanship, and creativity. A philosophy brought to perfection by the Happy Socks collective of creators, most recently spotted in a 400-year-old shrieking red cottage among the cherry trees and berry bushes in a park located in the midst of Stockholm.
For our socks we use a high quality combed cotton and some of
We produce our tights in Italy, a country renowned for its high standard in quality fashion. Our goal is to provide you with the best and happiest socks around. We are very confident in our collections only using the best materials, awesome designs, and a meticulous attention to detail. We are constantly evaluating, maintaining and developing the production process! Although your Happy Socks won't last forever, try and remember to always wash you socks and tights inside out to extend their lifetime!
* (AQL) the worst case quality level, expressed as a percentage
Happy Socks Manufacturing
Our socks are manufactured in Turkey at a family-owned factory that have been in the business for more than 30 years. Our tights are manufactured in Italy, where production is renowned for its high quality. Some specific items and collaborations are also produced across the world in various locations. The factories maintain respectful working environments in accordance with International Labour Laws and Standards, and we visit frequently to see our friends and check up on the production of our Happy Socks.
Today, Happy Socks are sold in close to 50 countries across every continent.
Chapter #FIVE introduces a new seasonal structure dividing its annual catalog into Fall/Winter and Spring/Summer collections to best fit the needs of feet around the world.
The Chapter #FIVE collection Fall/Winter offers a complete palette of what feet need to live a Happy winter season, always in very Happy fabrics, Happy colours and Happy patterns.
We believe you should be able to wear whatever socks you like, so most of our socks are unisex. Our selection of tights, ankle socks, and over the knee socks are for women.
Happy Socks Materials
Detailed information about fabrics and composition of all socks and tights can be found on each product’s page.
Happy Socks Care and Washing Instructions
All socks can be machine-washed without risk of colour fading. Our Wool Socks and Angora Socks should be washed in 30 °C / 86 °F. For all other Happy Socks, we recommend a washing temperature of 40 °C / 104 °F. Wash inside out. Avoid bleaching or ironing socks. Even though our socks are durable, they will last longer if they are kept out of the tumble dryer. When putting on your brand new pair of Happy Socks, please take time to cut the thread on the label instead of ripping it off, as this will damage the socks.
Collaborations are an important part of Happy Socks. In addition to trying to do good, we want to work with the best, most creative designers and corporations.
Past Collaborations Include:
For Valentines Happy Socks has collaborated with painter and photographer Curtis Kulig, the man behind the ubiquitous “Love Me” artwork. In 2005 he scribed 'Love Me' on a wall in Los Angeles. Since then this simple message has become a global phenomenon spanning from New York, to Paris, to Istanbul and Tokyo.
On September 23rd 2011, Terry Richardson gathered a crew of New York’s coolest to shoot under happy conditions. Stylist / fashion editor Mel Ottenberg and designer Adam Selman created an impressive series of looks based on Happy Socks’ Chapter #FOUR collection, turning Happy Socks into pants, sweaters, tops, even bunny ears and a bow tie to reflect the personality of each subject. Creative Director Jen Brill brought her impeccable sensibility and vision to the project.
Keds, The iconic American lifestyle brand established in 1916, collaborated with Happy Socks to create two pairs of shoes. Covered from toe to heel in red, white and blue polka dots these shoes put a fresh and vibrant spin to the Keds classic Champion silhouette. Each pair of shoes came with an exclusive set of limited edition striped Happy Socks.
For the winter campaign 2012, inspired by the Indian festival Happy Holi, Happy Socks collaborated with designer Manish Arora. The worldwide acclaimed Indian designer created three pairs of joy spreading Happy Socks full of love and colour. These were exclusively packaged in a limited edition box. The perfect gift for the holiday season.
Adidas - Matchplay X Viktor Tell
Happy Socks founder and creative director, Viktor Tell, teamed up with Adidas Originals to create his own fun version of Matchplay. From the outside the silhouette of the shoe looks low key with its white canvas upper. When looking closer, details on the heel tab, ankle padding and inside tell stories of both the Olympics and Happy Socks.
Opening Ceremony is a multifaceted retail environment comprised of shops, showroom, and private label collections. The colab was released on New York’s Fashion’s Night Out and consisted of a selection of four Americana inspired styles of Happy Socks designed by Opening Ceremony.
Minecraft is a sandbox construction game where the user is able to create anything imaginable by combining materials made up of blocks. The Minecraft x HappySocks socks comes in a blocky box including 3 pairs of socks with exclusive Minecraft designs: the pig, the creeper and a Minecraft landscape sock.
Barneys New York
For the 2009 holiday season, Happy Socks worked with Barney’s COOP on a set of exclusive colours. Barney’s is known for their innovative, stylish collaborations with breakout brands and Happy Socks fit right in. The limited collection socks were available only at Barney’s and the collaboration was a unique take on the traditional footwear staple.
Happy Socks x Bearbrick Happy Socks was approached by Japanese legend company Medicom Toy Corp to design its very own version of the famous BE@RBRICK. We could not help but create the matching pair of socks. BE@RBRICK is a collectible toy designed and produced by the Japanese company MediCom Toy Incorporated, and sold in limited numbers. They are highly collectible, and predominantly collected by adults. As a result of their limited production, and the participation of artists, BE@RBRICKs are generally considered designer toys. In this collaboration, Happy Socks have designed an exclusive, creative and a colourful sock. The BE@RBRICK toy is designed as wearing this exclusive Happy Socks BE@RBRICK sock.
Colette and KesselsKramer
Paris super-store Colette and KesselsKramer contacted Happy Socks to create an ultra limited series of socks for the store swap they organized between Colette in Paris and London’s KK Outlet. We took the best pairs of Chapter #TWO and mismatched them, creating new fun pairs: the right sock represents Colette and the left is for KK .
Giles Deacon for the Elton John Aids Foundation
Happy Socks by Giles Deacon for the Elton John AIDS Foundation - a limited edition box of seven pairs of crazy socks. Each sock features a different design. Happy Socks teamed up with Giles Deacon and the Elton John Aids Foundation to make a great collaborative project and help bring notice to World AIDS Day while raising money for the foundation.
This is a pairing made in heaven: Globe-Trotter and Happy Socks are partners – not in the sock making business – but in the display world. Globe- Trotter has been named Happy Socks’ official display partner for the US market. Not a bad deal for Happy Socks.
Happy Socks teamed up with über cool Hotels The Standard for a different collaboration in each one of their locations. Two pairs per hotel: Downtown LA, Miami Beach, Hollywood and New York. Pairs were available in the mini-bar of all rooms.
Designer Stephen Wong, head of Wong Wong and former Art Director of Helmut Lang Studios, created an exclusive World Cup 2010 collection for Happy Socks. “With inspiration sought from the world of football, the collection pays homage to the rich football culture of eight chosen nations from across the globe.”
The cycling world gets another sock to commemorate Italy, arguably the world’s most passionate cycling nation. So who better to this than a Danish clothing line and a Swedish sock company? Together, Happy Socks and Wood Wood released the 2/3 CORSA sock which features green, white, and red stripes at the top of the sock.
Viktor Tell – Creative Director of Happy Socks
Viktor worked as a graphic designer and an illustrator for several years before finding his place in the fashion world. Inspired by colourful, playful patterns and designs, he is influenced by the daily “everything and nothing” when designing the Happy Socks collections. His motto: “All play, no work” accurately shows what the label is all about, turning a simple and overlooked product into a fun, creative, expressive success story.
Mikael worked in the advertising industry for 10 years before he
For you sock aficionados out there, we have gathered some history and general information about our beloved foot-protectors.
The word ‘socks’ is derived form loose-fitting slippers, called soccus in Latin, worn by Roman comic actors.
High Quality Socks
Socks can be made from a wide variety of materials including:
Other materials that may be used in high quality socks for an increased softness include:
The next revolution in high quality sock production was brought on by the introduction of Nylon in 1938. Until then, socks were commonly made from silk, cotton, and wool. Nylon gave rise to the process of blending yarns in order to produce high quality socks.
Colourful socks have recently become popular among the fashion-conscious. With the ability to be mixed and matched in seemingly unlimited combinations, these socks with character open up new and exciting fashion possibilities. Major sports brands often design colourful socks that become a key detail of sport uniforms, helping to distinguish players on opposing teams. Coloured socks can also be given a particular significance or meaning.
In a traditional world of black, grey, and blue dress socks, fashion socks stand out from the crowd displaying a more creative look. Checked, striped, dotted, or any other design you can think of, these socks can be worn in accompaniment with dress shoes, sneakers, or even a tuxedo in formal wear. Fashion socks are also perfectly at home in casual wear, adding a piece of colourful flare to blue jeans and a T-shirt.
Wool socks have been around for a long time and are still popular today. Wool is a fibrous protein that comes from a variety of animal coats, primarily sheep. Wool socks keep the feet warm and comfortable, two qualities that will always keep them in style.