Wasted Rita (PRT)
Wasted Rita (1988) is a Portuguese artist and illustrator who has been amassing a huge following since starting her blog “Rita Bored” in 2011.
The self-titled “natural born agent provocateur” likes to think, write, draw and pour little gems of sarcastic wisdom, reflecting an unconventional upbringing in a Catholic school to the sound of Black Flag.
Her angst-ridden poetic invectives on life and human behavior have found their way into magazines, books, exhibitions and art commissions in a growing number of countries around the world.
Throughout the years, Happy Socks expanded its reach to over 70 countries. While all collections are still designed in Stockholm, Sweden, the Happy Socks team came up with a new concept called Local Hero.
Collaborations are a vital part of Happy Socks' DNA and have contributed in the brand remaining relevant since it initiated the socks market in 2008.