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Our Story

Happy Socks started in the spring of 2008. Two friends had a vision: to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. A concept now brought to perfection by the Happy Socks collective of creators.
Today Happy Socks are sold in more than 90 countries and on every continent.
Happy Socks features an almost endless variety of models and designs, using a broad spectrum of color combinations and original patterns
Simply put: there's a pair of high-quality socks and underwear for every occasion, mindset and style.

Our Quality

"Our goal is to provide you with the best and happiest products around."

Happy Socks ensures that its suppliers have high standards by keeping close contact with all of them through regular visits and controls at all their factories. A meticulous care for detail allows Happy Socks to maintain and constantly develop its production processes and the product quality.

Happy Socks pays close attention to the production of its collections and only uses the best materials and the sharpest designs for its socks and underwear. All products are durable but they last longer if they are washed inside out and kept out of the tumble dryer.

Our Collection

This season, Happy Socks went on a world tour to showcase its latest collection in a variety of settings to symbolise the international growth of the brand.

From Stockholm to Los Angeles or Tokyo, Happy Socks reflects on its worldwide presence by shooting this catalogue on multiple locations, throughout several time zones and through the lenses of a curated selection of multinational photographers.

Our Socks and Underwear

We believe you should be able to wear whatever socks you like, so all of our socks are unisex. 
We have three different types of underwear. Boxer Briefs and Boxers for Men, and Briefs for Women.

Happy Socks Materials

Detailed information about fabrics and composition of all socks and underwear can be found on each product's page.

Our Collaborations

Collaborations are an important part of Happy Socks. In addition to trying to do good, we want to work with the best, most creative designers and corporations.


OPENING CEREMONY is a multifaceted retail environment comprised of shops, showroom, and private label collections. The collaboration was released on New Yorkís Fashionís Night Out and consisted of a selection of four Americana inspired styles of HAPPY SOCKS designed by OPENING CEREMONY.

With HAPPY SOCKS motto being “ALL PLAY. NO WORK.” combined with WeSC’s “Intellectual Slackers” The League of Happy Campers for Fall 2013 gave plenty of room for free interpretations, inventions and festivities included in the kit. The capsule collection featured the design elements and patterns that are a signature for HAPPY SOCKS, combined with the styles, mentality and elements from the SUPERLATIVE CONSPIRACY - presenting a jacket, a knitted jacquard sweater and a pocket t-shirt, combined with a selection of socks! The graphic and happy items were available in selected accounts starting 15/9 2013.

For Valentines 2013 HAPPY SOCKS collaborated with painter and photographer CURTIS KULIG, the man behind the ubiquitous LOVE ME artwork. In 2005 he scribed 'LOVE ME' on a wall in Los Angeles. Since then this simple message has become a global phenomenon spanning from New York, to Paris, to Istanbul and Tokyo. Three limited edition sock styles was available in a combination of red, black and white with the recognizable words LOVE ME knit into the socks design.

We're proud to present another Swedish collaboration - Stockholm natives HAPPY SOCKS and sneakerstore SNEAKERSNSTUFF have finally joined forces!

The result is a limited edition prepacked box containing a regular and a low sock. Both the socks and the box have a unique and playful camouflage design.

HAPPY SOCKS has teamed up with another great Swedish export: MIIKE SNOW. After naming their second album Happy To You, the Swedish/American band collaborates with HAPPY SOCKS to create three very special pairs of socks. Each pair features Miike Snow’s signature image: the infamous Jackalope, a fabled horned rabbit.

HAPPY SOCKS was approached by Japanese legend company MEDICOM TOY CORP to design its very own version of the famous BE@RBRICK. We could not help but create the matching pair of socks. BE@RBRICK is a collectible toy designed and produced by the Japanese company MEDICOM TOY INCORPATED, and sold in limited numbers. They are highly collectible, and predominantly collected by adults. As a result of their limited production, and the participation of artists, BE@RBRICKs are generally considered designer toys. In this collaboration, HAPPY SOCKS have designed an exclusive, creative and a colourful sock. The BE@RBRICK toy is designed as wearing this exclusive HAPPY SOCKS BE@RBRICK sock.

HAPPY SOCKS teamed up with uber cool Hotels THE STANDARD for a different collaboration in each one of their locations. Two pairs per hotel: Downtown LA, Miami Beach, Hollywood and New York. Pairs were available in the mini-bar of all rooms.

HAPPY SOCKS by GILES DEACON FOR THE ELTON JOHN AIDS FOUNDATION - a limited edition box of seven pairs of crazy socks. Each sock featured a different design. Happy Socks teamed up with GILES DEACON and the THE ELTON JOHN AIDS FOUNDATION to make a great collaborative project and help bring notice to World AIDS Day while raising money for the foundation.

For the 2009 holiday season, HAPPY SOCKS worked with BARNEYS COOP on a set of exclusive colours. BARNEYS is known for their innovative, stylish collaborations with breakout brands and HAPPY SOCKS fit right in. The limited collection socks were available only at BARNEYS and the collaboration was a unique take on the traditional footwear staple.

For SPRING/SUMMER 2016, HAPPY SOCKS collaborates with ANDRÉ to present a collection featuring highly recognisable André characters, packaged in exquisite, collectable boxes.

On the street ANDRÉ is known by his graffiti-artist alter ego, the tag MR. A and for his concept “Love Graffiti.” MR A is a funny, round face, with a huge smile and a wink that follows you everywhere, and now is all over the world — and often in pink! — a color that is pretty much taboo in the graffiti world, except when it’s ANDRÉ’s monochromatic style. The Love graffiti are tags of people’s names commissioned by their loved ones that he does in pop colors near where they live, so that they can’t miss it.

HAPPY SOCKS and PARIS SAINT-GERMAIN teamed up in 2014 for a collaboration that embodies the spirit of PARIS SAINT-GERMAIN. The result was a collection of two very exclusive styles that symbolise the rich heritage of the football club and of Paris in general - a stylised Eiffel Tower and PARIS SAINT-GERMAIN's Fleur-de-Lys on France's national colours blue, white and red.

In 2014, HAPPY SOCKS presented “THE ART OF INSPIRATION” in collaboration with SNOOP DOGG. Alongside HAPPY SOCKS 2014 HOLIDAY CAMPAIGN showcasing SNOOP DOGG’s exploration into a new artistic medium called “THE ART OF INSPIRATION”, the Swedish brand released three pairs of socks designed with the artist.

For its 2013 HOLIDAY CAMPAIGN, featuring DAVID LACHAPELLE, Swedish brand HAPPY SOCKS pretty much skipped the co and went all the way with lab. The photographer, well known for his provocative style, was given a carte blanche to do whatever he wanted with the socks – something that could, presumably, make most marketing people a little nervous. HAPPY SOCKS, however, didn’t see it like that.

HAPPY SOCKS founder and creative director, VIKTOR TELL, teamed up with ADIDAS ORIGINALS to create his own fun version of Matchplay. From the outside the silhouette of the shoe looks low key with its white canvas upper. When looking closer, details on the heel tab, ankle padding and inside tell stories of both the Olympics and HAPPY SOCKS.

MINECRAFT is a sandbox construction game where the user is able to create anything imaginable by combining materials made up of blocks. The MINECRAFT x HAPPY SOCKS socks comes in a blocky box including 3 pairs of socks with exclusive MINECRAFT designs: the pig, the creeper and a MINECRAFT landscape sock.

KEDS, The iconic American lifestyle brand established in 1916, collaborated with HAPPY SOCKS to create two pairs of shoes. Covered from toe to heel in red, white and blue polka dots these shoes put a fresh and vibrant spin to the KEDS classic Champion silhouette. Each pair of shoes came with an exclusive set of limited edition striped HAPPY SOCKS.

On September 23rd 2011, TERRY RICHARDSON gathered a crew of New Yorks coolest, to shoot under happy conditions. Stylist / fashion editor MEL OTTENBURG and designer ADAM SELMAN created an impressive series of looks based on HAPPY SOCKS CHAPTER #FOUR COLLECTION, turning HAPPY SOCKS into pants, sweaters, tops, even bunny ears and a bow tie to reflect the personality of each subject. Creative Director JEN BRILL brought her impeccable sensibility and vision to the project.

The campaign featured a Who is Who of up and coming talent, personally selected by RICHARDSON and BRILL.

The line-up includes ASAP Rocky, SKY FERREIRA, ASHLEY SMITH, ACTION BRONSON, CAMILLE ROWE, BRAYDON SZAFRANSKI, PHYSICAL THERAPY, MALUCA MALA and MYKKI BLANCO. The outcoming campaign is fun and the mix of people and added illustrations turn it into a well rounded and interesting series of lookbook images.

For the winter campaign 2012, inspired by the Indian festival HAPPY HOLI, HAPPY SOCKS collaborated with designer MANISH ARORA. The worldwide acclaimed Indian designer created three pairs of joy spreading HAPPY SOCKS full of love and colour. These were exclusively packaged in a limited edition box. The perfect gift for the holiday season.

Paris super-store COLETTE and KESSELKRAMER contacted HAPPY SOCKS to create an ultra limited series of socks for the store swap they organized between COLETTE in Paris and Londons KK Outlet. We took the best pairs of CHAPTER #TWO and mismatched them, creating new fun pairs: the right sock represents COLETTE and the left is for KK.

Designer STEPHEN WONG, head of WONG WONG and former Art Director of Helmut Lang Studios, created an exclusive World Cup 2010 collection for HAPPY SOCKS. "With inspiration sought from the world of football, the collection pays homage to the rich football culture of eight chosen nations from across the globe."

The cycling world gets another sock to commemorate Italy, arguably the worlds most passionate cycling nation. So who better to do this than a Danish clothing line and a Swedish sock company? Together, HAPPY SOCKS and WOOD WOOD released the 2/3 CORSA sock which features green, white, and red stripes at the top of the sock.

The Founders

Viktor Tell
Creative Director of Happy Socks

Viktor worked as a graphic designer and an illustrator for several years before finding his place in the fashion world. Inspired by colourful, playful patterns and designs, he is influenced by the daily everything and nothing when designing the Happy Socks collections. His motto: "All play, no work" accurately shows what the label is all about, turning a simple and overlooked product into a fun, creative, expressive success story.


Mikael Söderlindh
CEO of Happy Socks

Mikael worked in the advertising industry for 10 years before he and long-time friend Viktor Tell started their Happy Socks adventure. After a decade of working in service, Mikael wanted to develop a product on a global market and build his own brand from A to Z; all driven by a clear strategy and business know-how. Integrating the corporate structure with a personal touch, Mikael runs Happy Socks by allowing creativity to evolve and grow without interference.