Wonder how the mountain gorillas are feeling? Rooting for the giant pandas? Good news! Our Special Edition Collection in collaboration with WWF – the world’s leading environmental organization – is here to celebrate successes in the preservation of our wonderful planet. Made of certified organic cotton, the socks are inspired by important achievements and tell positive stories through Happy Socks’ signature forever-colorful designs.

As a part of the collaboration we are also raising funds through the sales of the collection in support of WWF’s conservation efforts to create a sustainable future where people and nature live in harmony.

As of 2022 through 2024, for every Happy Socks WWF Special Edition product sold, Happy Socks will allocate 10% of net sales to WWF, with an annual guaranteed contribution of 100,000 USD.

Our Special Edition WWF Collection offers a more sustainable product range. All products are made of organic cotton and recycled polyamide.

Better for the planet and for your feet! The materials are also OEKO Tex-, OCS- and RCS-certified, and all boxes and labels are made from sustainable & uncoated paper.

Through our partnership, we want to define new ways of working sustainably and take learnings for future collections.

The collection comes in two themes, each one concentrating on good news from different areas of WWF's conservation work. The first theme pays tribute to nature’s unceasing fight to regenerate.

The second theme highlights WWF’s work to protect biodiversity and fight against climate change.

We met up with WWF to dive deeper into their work and learn more about how we can contribute to protecting our beautiful planet.

Why did WWF decide to partner with Happy Socks for this campaign? How can collaborations like this benefit the planet?

WWF believes that the corporate sector can - and needs to - be part of the solution in driving positive environmental change. WWF collaborates with companies in many ways, because marketing campaigns enable companies and their customers to support and actively contribute to WWF’s conservation mission. That is why WWF is excited about the collaboration with Happy Socks that spreads awareness about the successes and challenges of nature conservation while raising funds that will contribute to WWF’s mission and health of the planet

Could you share any other good news about your current work with us?

There is a ton of great news on the conservation front, from the formation of a new Shark and Ray Recovery Initiative and the support of Indigenous enterprises in Colombia. To read all the amazing news, visit WWF’s website panda.org.

What are your current plans and challenges that you're focusing on at the moment?

The impacts of climate change and nature loss have become ever more apparent. Important publications such as IPBES that estimated that one million species face extinction, economic analysis such as the cost to the economy from nature loss ,and movements such as the youth movement, have all underlined the need for more urgent action to reverse nature loss.

In the next decade, WWF expects governments and businesses to embrace the goal of a nature-positive world. One where there is progressively more nature year by year. More fish in the oceans, more pollinators for our agriculture, and more nature restored when building infrastructure projects. WWF expects more mainstreaming of nature to really bend the curve on nature loss - faith groups, youth groups, humanitarian organizations etc, are increasingly embracing action on nature as well as action on climate, because they do realize this is the only way to secure the sustainable development goals.

How can brands and industries support your work and work sustainably to preserve our planet?

WWF wants companies to drive sustainability, favoring long-term wealth creation and inclusive development over environmental destruction. Global governance must protect the most vulnerable and ensure that their voices are heard. Companies should engage in joint advocacy with WWF for policies that encourage sustainability and regulations that tackle illegal activities. WWF also mobilizes public pressure through high-profile campaigns. Some steps companies can take would be to understand your impact and business risks, set science-based targets, collaborate with industry peers, and pivot your business models for sustainability.

About WWF

WWF is one of the world’s largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in more than 100 countries and territories. WWF's mission is to stop the degradation of the Earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. Visit www.panda.org/news for the latest news and media resources and follow us on Twitter @WWFpartnerships

© 1986 WWF ® WWF Registered Trademark