Bringing happiness and color to every corner of the world since 2008.

About us

TWO FRIENDS WITH A VISION

Mikael Söderlindh and Viktor Tell had a vision: to spread happiness by turning an everyday essential into a colorful design piece. In 2008, socks were just socks. White, gray and black pieces of textile that were nowhere close to the fashionable and creative design piece they could become. But that was all about to change.

HELLO, HAPPY SOCKS

Happy Socks, a high-quality sock that combines unique designs and craftsmanship. (Probably) The world’s most comfortable and colorful tool for spreading happiness was born. This concept is now brought to life by Happy Socks’ talented team of creatives.

90 COUNTRIES AND COUNTING

Today, Happy Socks has reached 90 countries and every continent. With Concept Stores all around the world, from LA to Tokyo, Happy Socks can be found in over 10,000 top fashion apparel boutiques.

COLLABS

Creative minds think alike. Over the years, we’ve worked with inspirational brands and people to create exclusive collections such as Keith Haring, The Beatles, Megan Massacre, Snoop Dogg and many more.

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