WE ARE ON A JOURNEY

Our ambition to make the world a happier and more colorful place is not sustainable unless we are. It’s time for the fashion industry to change, and we have a part to play.

We are committed to constantly making improvements towards better sustainability in every aspect of what we do. This planet is a pretty great place after all, let’s keep it that way.

WE ARE ON A JOURNEY

Our ambition to make the world a happier and more colorful place is not sustainable unless we are. It’s time for the fashion industry to change, and we have a part to play.

We are committed to constantly making improvements towards better sustainability in every aspect of what we do. This planet is a pretty great place after all, let’s keep it that way.

By 2025, at the latest, all our cotton will be more sustainably sourced.

By 2030 all of our materials will be recycled or sustainably sourced.

Better Cotton

We joined Better Cotton in 2021. Together, we are committed to improving cotton farming practices globally. The percentage of Better Cotton in our socks is increasing year on year.

Less Plastic

We removed plastic hooks from the Hysteria range in 2022 and the Kids range in 2020. We are working on removing them altogether with a new paper hook on the label instead. That’s a lot less plastic!

Plastic windows were removed from gift sets in the US and mailer bags are now made from recycled plastic. Individually these steps are small, but together they save a few tonnes of single use plastics every year.

Organic Cotton

Since 2018, our Kids Range has been made from organic cotton: better for the planet, and better for their little feet. More and more of our adult styles are made from organic cotton too, check out the labels/product descriptions to see which ones!

Recycled Polyester

Our swim shorts are made from 100% recycled polyester: a light & durable material that has been diverted from becoming waste and given a second life.

“We need to collaborate to move forward, be successful, and create positive change. We need to constantly question our priorities to see that we spend our resources where we can make the most impact.”

Emil Viklund, CEO

Materials: Improvements and Challenges

We increased the share of products that contain traceable recycled or other sustainably sourced materials from 12% in 2020, to 24% in 2021.

Donations:

We continued working with our many partners who help to make the world a happier place, raising nearly 1.5 million SEK for charities including InterPride, Swedish Save the Children, the World Health Organization, and the Swedish Down Syndrome Association.

Sustainability governance: Re-thinking our business

We have increased the previous part-time Sustainability Lead role to a full time and senior level Sustainability Manager who will join Happy Socks in 2022.

Lower Emission Logistics:

In 2021 we switched to a new shipping carrier with less carbon emissions. Customers will also get a better shipping experience. Win!

We’re Getting There

26% of the cotton we used was organic cotton and 11% of the cotton we used was Better Cotton, so we are a third of the way towards our goal for 2025. Great progress!

Looking after your socks with care is the key to making them last longer.

More time with your Happy Socks that keep looking great = less overconsumption = more energy saved! Win-win.

There are a few simple sustainable habits to keep in mind:

• To keep your socks and beachwear looking fresh longer, wash them inside out.

• For products with embellishments, use a wash bag to protect them during laundry.

• Go easy on the detergent! Too much detergent does not necessarily result in cleaner clothes, but it does have a negative impact on water systems.

• A super easy tip is to skip fabric softener and hang your clothes to dry instead of tumble-drying. Not only will your items last longer, you’ll save energy (and cash, yippee!)

• To keep your socks and beachwear looking fresh longer, wash them inside out.

• For products with embellishments, use a wash bag to protect them during laundry.

• Go easy on the detergent! Too much detergent does not necessarily result in cleaner clothes, but it does have a negative impact on water systems.

• A super easy tip is to skip fabric softener and hang your clothes to dry instead of tumble-drying. Not only will your items last longer, you’ll save energy (and cash, yippee!)

Although Happy Socks does not own any factories, we take the responsibility to ensure the factories we work with secure safe and fair working conditions. That is why we only work with suppliers who agree to sign our Code of Conduct – a clarification of our requirements for environmental and social equity.

Happy Socks – Happy People:

From the employees in the head office in Sweden, to behind the scenes in production, all the way to customers worldwide.

Happy Socks – Happy People:

From the employees in the head office in Sweden, to behind the scenes in production, all the way to customers worldwide.

© Happy Socks 2022