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It’s finally here! We’re proud to introduce our brand new Spring/Summer 2017 Main Collection, a colorful reflection of summer in suburbia. Inspired by the hazy, carefree days of summer when everything feels serene and spontaneous, this new collection looks at life through a wistful lens.

Spring/Summer palette

Consisting of the original Happy Socks product, the combed cotton unisex sock, the collection introduces fun new designs alongside key refreshed bestsellers. New this season are playful and original patterns Pineapple, Ziggy, Diagonal Heart, Checkered Stripe, Dotted Stripe, Direction and Dogtooth. We’ve also brought back our popular Zoo print, made up of four animal prints: cow, giraffe, leopard and zebra.

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All of our bestselling designs are now available in a selection of new colors, soft pastels that will blend gently with a spring/summer wardrobe. Our signature Big Dot socks returns with hues of peachy orange, baby pink and mint green, while Filled Optic now comes in a soft sky blue with a pastel yellow heel and geometric squares.

Telling a suburban story

We wanted this season’s lifestyle shoot to capture the spirit of the collection, so we headed to Palm Springs to take advantage of its unique, ultra-suburban landscape. With its seemingly endless sky set above rolling canyons, and its long, straight streets framed by palm trees and bungalows, it was the perfect setting to present our Main Collection.

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The location and lighting created the perfect mood for the shoot, the final images telling a tranquil story of suburban America with a spotlight on the new collection. As always, the socks are available in sizes for both men and women and the full collection can be browsed on the Happy Socks website.