Collaborations are an important part of our DNA, and each season we work with some of the world’s most interesting, influential and inspiring people. In the past, we’ve been lucky enough to join forces with the likes of Pharrell Williams, Terry Richardson and Robert Rodriguez - to name just a few! This season we’ve worked with world-renowned fashion photographer Ellen von Unwerth on a colorful and creative video and photoshoot.
Ellen von Unwerth began her career as a model, before switching roles to go behind the camera. She was lauded for her work photographing Claudia Schiffer for Guess, and has gone on to be published in top fashion magazines including Vogue, Vanity Fair and I-D.
A specialist in erotic femininity, she is now one of the most highly regarded fashion photographers in the industry. Her stunning shoots push the boundaries of femininity in a way that respects and celebrates women's beauty and sexuality.
Now she presents her unique vision of Happy Socks through a visually stunning photoshoot and video featuring supermodel Stella Maxwell. In this vivid and humorous campaign, a pair of thieves covet glamorous Stella’s most precious possessions: her Happy Socks! Mayhem ensues once the sneaky pair break into Stella’s upmarket home, partying and filling a suitcase with her socks.
Featuring several of our key styles, this vibrant campaign is alive with color, quirk and character. It’s instantly recognisable as an Ellen von Unwerth shoot, pristinely arranged and not out-of-place in a high fashion magazine. It’s fun, playful and colorful - qualities valued by us here at Happy Socks.
This creative collaboration is a perfect example of what we hope to achieve when we work with talented individuals. It embodies the spirit of Happy Socks and is a unique and innovative way to showcase our key styles this season.
Shop the styles featured in Ellen’s photoshoot here.