There’s a reason why if someone’s “woken up on the wrong side of bed” it means they’re in a bad mood! The way you start your morning can determine the rest of your day. A Happy Morning really does make all the difference!

Happy Morning

That’s where we come in. You see, we believe that if you make happy choices in the morning you’ll feel great all day long. And when someone feels great that good feeling is noticeable. It’s like Roald Dahl said: “If you have good thoughts they will shine out of your face like sunbeams and you will always look lovely.”

Happy Morning

So what can you do to make sure you have a Happy Morning? Happiness is within your reach. In fact, you don’t even need to reach further than your underwear drawer! Deciding on the right pair of underwear for the day is one of your first morning choices, make it a good one. You can also watch our short Happy Morning videos if you need some inspiration!

Happy Morning

Stepping into a pair of our colorful underwear will guarantee you feel comfortable and confident all day long. It’s our mission to spread happiness to every corner of the world, and we believe helping you choose the right pair of underwear makes this possible!

Happy Morning

So make Happy Morning choices, put on a pair of Happy Socks Underwear and take a few moments to do something that fills you with positivity.
Sweden & UK: In-store baristas will be handing out coffee between 08:00am-10:00am, and customers in Concept Stores will receive a breakfast kit, including a sandwich and apple.

Shop Happy Socks Underwear collection here.

Happy Morning