Local Hero is our most extensive collaboration yet! We chose inspirational figures from 15 international markets, and gave them a carte blanche to design their own exclusive pairs of Happy Socks. We recruited fashion entrepreneur Anita Tillman to represent Germany in this exciting new campaign.

The Managing Partner of STATION-Berlin, Anita is one of the most inspirational figures on the German fashion scene. Since launching international fashion trade fair PREMIUM in the early 2000s, she has focused her efforts on promoting Berlin as a fashion capital of the world.

Local Hero - Anita Tillman

Armed with a degree in apparel and textile manufacturing, as well as a Master’s in marketing, Anita has worked as a fashion consultant for fashion brands including Joop! and Kathleen Madden. Her credentials and determination have helped her to nurture fashion made in Germany, a mission she set out to achieve by founding the Fashion Council Germany along with fellow industry players.

Local Hero - Anita Tillman

Anita’s Happy Socks’ design features a futuristic white robot motif printed against a solid black background. The monochrome socks have a retro feel and will look great as a fun supplement to almost any outfit! Playful but sophisticated, her unique design is a perfect representation of this eclectic new collection.

Shop the full Local Hero collaboration here.