Local Hero is our most extensive collaboration yet! We chose inspirational figures from 15 international markets, and gave them a carte blanche to design their own exclusive pairs of Happy Socks. Representing the UK is style blogger and model Bip Ling.

Local Hero - Bip Ling

A famous name on the British fashion scene, Bip Ling began her career as a blogger and has since starred as the face of global brands including Forever 21 and Ugg. Earlier this year, she was named as one of British GQ’s Hottest Women of the Week alongside models Nina Agdal and Rosie Huntingdon-Whitely.

An undisputed star of the internet generation, her debut track “Bipping”, a parody on blogging and Instagram culture, gained the attention of the press worldwide. Her catchy follow up “Bip Burger” was premiered by DJ and record producer Diplo on national radio station, BBC Radio 1. Bip also indulges in the occasional spin of the decks herself, and has DJed at various fashion and art parties from Frieze to D&G.

Local Hero - Bip Ling

Bip’s Happy Socks designs are sure to bring a smile to the face of her many fans. Featuring her cartoon character Mooch as well as her famous expressions “YAR” and “BIPPIN”, they are a fun representation of Bip herself and a perfect way to represent the UK in our Local Hero campaign. She also left us with one final message for the world: "Stay sharp, look fresh and drink coconut water!"

Shop the full Local Hero collaboration here.