Local Hero is our most extensive collaboration yet! We chose inspirational figures from 15 international markets, and gave them a carte blanche to design their own exclusive pairs of Happy Socks. Our Norwegian partners for this exciting new campaign are provocative artist duo, Broslo.

Local Hero - Broslo

Known for their large scale work and often shocking designs, Broslo’s playfully wry attitude immediately jumps off the canvas. Spanning from painting, wood and metal works, to furniture design, sculpture and neon light works, their innovative approach to artistic expression is something we aim for here at Happy Socks.

Local Hero - Broslo

Creative, colorful and surprising, Broslo share many of our values, which are reflected in their designs. They describe their Happy Socks designs as ahead of their time: “They’re futuristic! They may be hard for people to understand yet!”

Local Hero - Broslo

All three designs are emblazoned with bold, anarchistic text, echoing Broslo’s own philosophy: “Live safe and free, without too many rules.” This advocation of personal freedom is a driving force for the duo, who firmly believe their art is the coolest thing you can have on your wall!

Shop the full Local Hero collaboration here.