Local Hero is our most extensive collaboration yet! We chose inspirational figures from 15 international markets, and gave them a carte blanche to design their own exclusive pairs of Happy Socks. In the USA we were honoured to work with the legendary Iris Apfel.

Local Hero - Iris Apfel

The 94-year-old interior designer and style icon truly is the first wonder of the fashion world. Free from the shackles of traditional style rules, she is unafraid to stand out in both her dress sense and mindset. In fact, we could all take a leaf out of Iris’s book when she says: “When you don’t dress like everyone else you don’t have to think like everyone else.”


Her career has spanned over 65 years since first launching her own textile firm in 1950 with her husband Carl Apfel. For more than six decades she has been designing interiors for the rich and famous, and has taken part in no less than nine White House restoration projects.

Local Hero - Iris Apfel

A vivid array of colours and textures, Iris’s personal style is fiercely bold, unashamedly unique and undoubtedly Happy Socks. Her refusal to melt into the crowd and her innovative use of colour made us certain she was the perfect partner for our US Local Hero. And we couldn’t be more excited about her designs!

Local Hero - Iris Apfel

Spanning the more traditional check patterns, to birds in shocking hues against a black backdrop, Iris’s designs are stylish and instantly recognisable. She has injected a dose of her extraordinary flair into her Happy Socks, and we are so excited to finally share her designs with you.

Shop the full Local Hero collaboration here.