Local Hero is our most extensive collaboration yet! We chose inspirational figures from 15 international markets, and gave them a carte blanche to design their own exclusive pairs of Happy Socks. Representing Sweden is Designer of the Year nominee Naim Josefi.

Minimalist but whimsical, Naim’s designs have caused a ripple through the fashion world. Hailed as one of the next great designers, in 2012 he was crowned the winner of Project Runway Sverige. His designs have continued to catch the eye of the fashion world and have since been worn by pop phenomenon Lady Gaga.

Local Hero - Naim Josefi

Naim’s career kicked off while he was working as a tailor at a bespoke studios, as well in theatre and as a couture designer for fellow Swedish designers. His designs achieved international acclaim while he studied, and he was nominated by British Design Museum for Designer of the Year alongside Lanvin, Jil Sander and Comme Des Garçons. His innovative 3D printed shoes were displayed in London’s V&A Museum as part of their showcase of up-and-coming designers.

Like us, Naim loves the concept of standing out. He explained, “We have plenty in common with Happy Socks. We both design for a customer who is extraordinary and playful!”. And his vibrant use of colour is the perfect reflection of this! Excitingly, his Happy Socks designs are also part of his new collection GANGS, a high fashion movement focused on integrity and strength.

We are so excited to have Naim onboard and are certain you will love his designs!

Shop the full collaboration HERE.