Local Hero is our most extensive collaboration yet! We chose inspirational figures from 15 international markets, and gave them a carte blanche to design their own exclusive pairs of Happy Socks. Our Czech Local Hero is creative trailblazer Pasta Oner.

Local Hero - Pasta Oner

Combining pop art with cartoon, artist Pasta Oner is one of the most original figures to emerge on the Czech contemporary art scene. His style is a colourful hybrid, touching on controversial topics and the principles of post-production.

His career began on the street art scene, where his murals gained notoriety around the turn of the millennium. Gaudy and provocative, his work has caught the eye of the media and he has grown to become one of the world’s most celebrated street artists.

Local Hero - Pasta Oner

In recent years he has focused on asserting himself with independent and publicly funded galleries. He mainly concentrates on acrylic paintings, wall art and the design of spatial objects, including sculptures, installations and murals.

His Happy Socks designs are truly unique, encapsulating big ideas on a small canvas. The messages, he explains, are a narrative on modern day life: “The God Saves, We Spend motif faces our obsession with consumption, and the Don’t Panic, You are a Grown Up design reflects the irony of our adolescence; it’s taking us back to our childhood and a more carefree time.”

Local Hero - Pasta Oner

Like us here at Happy Socks, he shares his ideas in the hope they will inspire positivity and improve the world. It’s what we knew would make him the perfect representative for the Czech Republic’s Local Hero. His idea of happiness, he tells us, is simple: “Happiness is waking up every morning with a roof over your head, drinking water and food. It’s also to be able to be yourself, to be able to love and live life. We can all find happiness within ourselves, it’s not an easy task but I work on it everyday.*

Shop the full Local Hero collaboration here.