Local Hero is our most extensive collaboration yet! We chose inspirational figures from 15 international markets, and gave them a carte blanche to design their own exclusive pairs of Happy Socks. Mumbai-based entrepreneur and restauranteur Riyaaz Amlani represents India in this exciting worldwide campaign.

Riyaal Amlani

CEO and MD of Impresario Entertain & Hospitality and the President of the National Restaurant Association of India, Riyaaz is often referred to an an “eatopian” and coffee baron. Throughout his career he has seen the expansion of Impresario’s operations across the country, opening 42 restaurants across 15 cities. Like Happy Socks, he aims to spread happiness - although he does so through an amazing dining experience!

Included in Impresario’s umbrella of brands are projects such as Mocha, Smoke House Deli, Salt Water Cafe, Smoke House Grill, Salt Water Grill, Smoke House Room, Le Kebabiere, Prithvi Cafe, The Tasting Room, and the hugely successful Social, which is now present in Mumbai, Delhi and Bangalore.

Riyaal Amlani

Riyaaz was a natural choice for our Local Hero in India, as he was already an avid follower of the brand. "I'm a huge fan of Happy Socks!" he told us. "I identify with the brand so much that I wear the socks everyday! It's a subversive finger to the establishment. I might be forced to wear a suit but with Happy Socks I never feel like I am in one. It's my secret Masonic wink wink nudge nudge to the other crazies in the world."

Riyaal Amlani

His bright yellow and orange Happy Socks are printed with “Left” and “Right” in Hindi, drawing attention to his heritage in a subtly humorous fashion. They are also a reference to what he sees as the "craziness and chaos" India is associated with. He explains: "Simply put, my Happy Socks design puts balance in chaos. A simple left and right can be hugely confused when asking for directions in India!" Available for a limited time only, Riyaaz’s design is a fun and colorful contribution to our Local Hero campaign.

Shop the full Local Hero collaboration right here.