Local Hero is our most extensive collaboration yet! We chose inspirational figures from 15 international markets, and gave them a carte blanche to design their own exclusive pairs of Happy Socks. In Japan we were thrilled to work with Scha Dara Parr.

Known for their unique brand of Japanese hip hop, trio Scha Dara Parr were inspired by 90s groups including A Tribe Called Quest and De La Soul. Melding Japanese subculture with their individual hip hop style, they created a new sound referred to as “Omoro Rap”.

Local Hero - Scha Dara Parr

Formed in 1988, they are best known for their 1994 hit single, “Kon’ya wa Boogie-Back”, and are often compared to rap icons The Beastie Boys. The group, consisting of MCs, Bose and Ani, and DJ, Shinco, poetically describe their music as “simply fragments of conversation without polite words”.

A natural choice for our Japanese Local Hero, the charismatic group share our vision of using original designs to spread happiness around the world. We gave them free reign to think outside the box, and asked them to provide us with motifs they felt represented the group. As they understand the design process, they also offered their own ideas on design and concepts for print.

Local Hero - Scha Dara Parr

From the moment we saw it we knew their record print would work perfectly. Echoing our signature dot print with an obvious nod to the group’s musical origins, it’s just what we hoped to achieve from the collaboration. Vinyl records are experiencing a surge in popularity, so we had no doubt our customers would love the design!

Local Hero - Scha Dara Parr

The band also left us with a pearl of wisdom that, as a Local Hero, they wanted to share with the world: 偉くなくても正しく生きる。, or in other words: be honest to yourself and do what’s right, no matter who you are!

Shop the full Local Hero collaboration here.