Local Hero is our most extensive collaboration yet! We chose inspirational figures from 15 international markets, and gave them a carte blanche to design their own exclusive pairs of Happy Socks. In Belgium we were super excited to get TOYKYO, a multidisciplinary design studio with strong Japanese influences, onboard.

Local Hero - Toykyo

Founded in 2006, TOYKYO believe in creativity, optimism and originality, key elements they apply to their design work. Skilfully navigating between graphic design, illustration and set design, they’ve worked with global clients including sports giants Adidas and PUMA.


Made up of some of the most talented contemporary graphic designers and illustrators around, they are unafraid of exploring unknown waters and never shy away from a challenge. Their can-do AATitude is reflected in their brave designs, something we also strive for here at Happy Socks HQ.

Local Hero - Toykyo

It’s just one of the reasons we knew made them the ideal partner for our Local Hero in Belgium. We had no doubt they would come up with a quirky, unique design…and we weren’t disappointed! Bold white pAATerns are highlighted against a solid black backdrop with eye-catching thin white stripes across the sole.

Local Hero - Toykyo


The monochrome design makes a striking statement that will never go out of style. The durable combed cotton design which we use for all our socks means not only do TOYKYO’s Happy Socks look good, they feel good too. Innovative and refreshing, we love the creative design and are certain you will too!

Shop the full Local Hero collaboration right here.