Because we’re both HAPPY!
Happy Socks and Pharrell Williams’ Billionaire Boys Club have collaborated for the second time to release a collection of limited edition socks and underwear. The exclusive designs are based on new interpretations of BBC’s iconic designs, and feature several of the brand’s classic patterns including Diamonds and Dollars and its signature Helmet motif.
Shaking up contemporary menswear
Originally launched in 2005, Billionaire Boys Club has an ultra-cool, futuristic approach to streetwear with a strong hip-hop influence. Founded and owned by rapper and record producer Pharrell Williams, the brand’s official mantra is “Wealth is of the heart and mind, not of the pocket”. It was originally created to shake up the contemporary menswear scene, and has stayed true to its original aim with its strong but also playful aesthetic.
For the second of our collabs with Billionaire Boys Club, we present six pairs of Athletic socks and two pairs of men’s trunks. The socks are made from 80% combed cotton, and feature light compression for ultimate comfort and gentle support - perfect if you need a movement-friendly sock to wear with sneakers.
The trunks are all topped with a black elastane waistband printed with Billionaire Boys Club and a Happy Socks label in the centre. The print on all three trunks matches three pairs of the Athletic socks, so you can co-ordinate or mix and match your favorite styles!
Click here to browse the full SS17 collection.