HAPPY SOCKS

Bringing happiness and color to every corner of the world since 2008.

TWO FRIENDS WITH A VISION

Mikael Söderlindh and Viktor Tell had a vision: to spread happiness by turning an everyday essential into a colorful design piece. In 2008, socks were just socks. White, gray and black pieces of textile that were nowhere close to the fashionable and creative design piece they could become. But that was all about to change.

HELLO, HAPPY SOCKS

Happy Socks, a high-quality sock that combines unique designs and craftsmanship. (Probably) The world’s most comfortable and colorful tool for spreading happiness was born. This concept is now brought to life by Happy Socks’ talented team of creatives.

90 COUNTRIES & COUNTING

Today, Happy Socks has reached 90 countries and every continent. With Concept Stores all around the world, from LA to Tokyo, Happy Socks can be found in over 10,000 top fashion apparel boutiques.

Happiness everywhere
Happiness everywhere
Happiness everywhere

FOUNDERS

VIKTOR TELL
CREATIVE DIRECTOR

A long-time graphic designer and illustrator who found his happy place in the fashion world. His motto: “All play, no work” perfectly captures this fun, creative, expressive success story.

MIKAEL SÖDERLINDH
FOUNDER AND BOARD MEMBER

A 10 year veteran of the advertising industry who followed his heart and his friend. His drive and business know-how has helped build a creative foundation for Happy Socks to grow on.

OUR COLLECTION

MAIN

Unique seasonal styles and refreshed signature patterns.

KIDS

Cozy socks and tights for a wonderfully colorful start in life.

UNDERWEAR

Make every morning a Happy Morning.

DRESSED

Dress up without playing down your personal style.

ATHLETIC

Stylish socks with a sporty fit for when you’re on the move.

SWIMWEAR

Add a splash of happiness to your fun in the sun.

HYSTERIA BY HAPPY SOCKS

Elevate your everyday look

With close attention to detail and design, Hysteria offers a wide range of powerful socks and hosiery for women that augment and elevate everyday style.

COLLABS

We ♡ Collaborations

Creative minds think alike. Over the years, we’ve worked with inspirational brands and people to create exclusive collections such as Keith Haring, The Beatles, Megan Massacre, Snoop Dogg and many more.

Get the latest updates about our collabs and sign up for our newsletter!

JOIN US

Join the Happy Crew
All play, no work

Let’s get in touch! Have a look at our open positions and join the Happy Crew.