It was the perfect fit. Arabic for “I have nothing”, the name was given to Moroccan artist Hassan Hajjaj in 2000 by his longtime friend, the legendary Algerian musician, Rachid Taha. The two were discussing a project Hassan was working on over lunch when Rachid quickly said that it looked more like “Andy Wahloo” than Andy Warhol, the artist to whom Hassan’s work is often compared to. A few laughs, smiles, and nods in agreement later, Andy Wahloo was born.

Originally used for a Parisian restaurant collaboration with Mourad Mazouz – one of the most prolific North African restaurateurs of our time – now, the name has grown into a clothing brand that goes above and beyond its label.

Andy Wahloo Apparel celebrates modern “Souk Wear”. It embraces the new hip-hop generation’s voice and streetwear style from the Marrakech Medina, and “Super-Lux”, a maximalist approach that features one-of-a-kind couture garments handmade by local Moroccan artisans. Joined by our shared passion for using color and creativity to make the everyday extraordinary, Happy Socks and Andy Wahloo Apparel presents a collection of socks “Straight outta da Medina”. The bright playful designs remix traditional North African symbols with pop-culture and streetwear for a selection of styles that lets you follow in the growing brand’s footsteps
The vision of the collection was captured by Hassan Hajjaj at his riad and through the alleys of Marrakech through a photo-shoot, and two original short films that feature a traditional Gnawa performance and modern homegrown beats from the souk.

Hassan Hajjaj was born in Larache, Morocco, and moved to London at an early age. Heavily influenced by the club, hip-hop, and reggae scenes of the city, as well as by his North African heritage, Hajjaj is a self-taught, versatile artist whose work includes portraiture, installation, performance, fashion, and interior design. As a photographer, he is known for taking studio portraits of friends, musicians, and artists, as well as people on the streets of Marrakech. His colorful style is often described as a mix of contemporary fashion photography and Pop Art.