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What a year it's been! We're celebrating the past year by putting together a list of our greatest moments from 2023. Join us in checking it out!
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One absolute highlight for us this past year was certainly our brand refresh. We put so much energy into refreshing our brand, and we're so happy with the outcome. We also had so much fun working with creators from around the globe to channel our newfound colors through a campaign interpreting happiness.
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To celebrate Pride 2023, we partnered up with Musoke Productions—a Swedish community-based production company with the goal of bringing representation in front of, and behind the camera—to bring about a deep dive into the ballroom scene. You can read more about this on our blog, and have a glimpse of the scene that has positively impacted lives within LGBTQIA+ community and continues to make its mark on mainstream pop culture. Find your extravagant eyewear, sit back, and enjoy the ballroom excellence!
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We've had the incredible opportunity to collaborate with the amazing fashion and textile designer Zandra Rhodes not once, but twice! Most recently this last year, and we must say that we're really happy with both the socks and the collaboration. A definitive highlight of the year. Unfortunately (depending on how you see it), this collab was so popular that all the Zandra Rhodes socks are now sold out.
We've worked really hard this year to meet all the sustainability goals we've set out. We're continually exploring new and more sustainable ways to make socks. For more information on our sustainability work, you can read up on our sustainability report
It wouldn’t be a real happy year without some parties. Here’s a recap of some of the events we hosted in
New York and Berlin.
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In November of 2023 we took over an immersive experience museum in New York and branded it “HAPPY Universe”, making it a celebration of our fall/winter ‘23 campaign “Happiness in Nature”, meaning the whole place became a trippy, nature inspired venue. With over 100 people in attendance, we’re really happy how this turned out, and we likewise hope all the people who showed up enjoyed this party as much as we did.
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To celebrate the launch of our fall/winter season in Europe we hosted a party in Berlin. Tapping into the theme of the season, we called this party the Happy Socks Mushroom Party, and true to the name, we made sure the space was filled to the brim with funky mushrooms and trippy vibes. All the guests were invited to express their creativity in a mushroom collage. Party on!
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